Overcoming Fundraising Myths

IMG_0011.JPG

When I started fundraising in 2011, I heard over and over, “Churches will only support someone within their own church.”

However, in my 5 years of being of a Tailored Fundraising Coach, I have encouraged people who didn't have a large network to simply walk into a church and see what happens.

And they are always amazed by the result.

It is estimated, about 1 out of every 10 churches that have been approached through absolutely no connection, have ended up in some kind of partnership with a ministry or cause.

The most recent success story is from our client Beth:

"I recently took a 4,767-mile support-raising trip around the eastern part of the U.S. to visit friends and family, as well as to try to gain more partners. In each city, I sent letters to nearby churches that I had no connection with—but could stop by in person. One church in North Carolina, reached out immediately saying they were interested in hearing about my story and the mission work I would be doing in Hungary. A week later, I met with two of the church leaders and during our discussion, I found out that one of them had a relative that grew up in Hungary. We were both amazed at the fact that I just 'happened' to contact their church without knowing this connection. We also realized, through the course of our discussion, that our vision for missions, regarding discipleship, aligned almost exactly. Right then, they gave me $500 for an immediate need I had and said they would be in touch about a monthly partnership. Because of the many, 'No, we can’t financially support you,’ responses I’d received from other churches, I hesitated to open the email I received a week later. I was elated when I read the words, 'I am glad to let you know our church would like to partner with you and support your ministry.' I HAD A CHURCH THAT WANTED TO PARTNER WITH ME!!! It was so refreshing and encouraging after so many no’s. I have regained my confidence to keep going and I’m excited to see how God is going to use this new partnership that started out as just a cold call."

If you are interested in multiplying your funding by working with one of our trained fundraising coaches, visit www.tailoredfundraising.com.

Getting Comfortable with Your Ask

IMG_0010.JPG

If asking a potential donor for money feels awkward or uncomfortable in any way to you, then you might be doing it all wrong. (The good news is, most people feel this way, and we know how to help.)

I’m almost certain you already have the resources and connections that you need to increase your funding. Now, you just need to learn how to ask.

Raising money is all about understanding how to invite other people to solve a problem with you by helping them take ownership of the cause.

Asking for funding is all about helping donors understand how their giving makes a difference. When they make a donation, we want them to clearly know what we are accomplishing together.

After working with one of our clients on follow-up commitment scripts, they wrote our Tailored Coaching Team saying, “I realized, signing them [the donor] up not only helped me, it also helps them to do what they want to do!”

God could be calling you to step outside of your comfort zone, AND He could be calling your financial potential partners to step outside of theirs! This is where we really get to see God at work in our lives and in the lives of our partners.

So, before you make your next call or have your next appointment….

1. Pray about your motives and the generous amounts you should ask for.

2. Ask the Spirit to be present and to guide you.

3. Listen to God and obey His voice.

Asking for a generous response is about inviting someone else to experience the blessings of investing in God’s Kingdom. Oftentimes, you lose potential donors, simply because you don’t ask.

 

 “Keep on asking, and you will receive what you ask for. Keep on seeking, and you will find. Keep on knocking, and the door will be opened to you. For everyone who asks, receives. Everyone who seeks, finds. And to everyone who knocks, the door will be opened.”  ‭‭Matthew‬ ‭7:7-8‬ ‭NLT‬‬

 

To read more about The Anatomy of An Effective Ask, download your copy of ourHow to Get a Generous Response (almost) Every Time You Ask.

One Change Can Make Funding Take Off

IMG_0007.JPG

We recently started working with a client to develop their company’s organizational strategy. They came into our first meeting with so many ideas and solutions to solve the problems at-risk youth are facing within their city.

There were so many great ideas laid out on the table…

The problem was, nobody really knew what they were trying to accomplish.

So many ministries focus on communicating their solution to a problem or a program they offer. But in order to really allow donors to take ownership of a ministry and want to be generous, you have to be clear about what problem you’re solving together.

At Tailored, we like to say, “The hero is only as great as the villain is bad.”

Let me explain…

If you don’t have a problem worth solving, your solution won’t mean anything to your donor. When we communicate the problem we’re trying to solve with a donor, we want them to respond, “That’s not right, we need to do something about that!”

This is when you know you have clarified your problem in a way that connects. To get there, ask yourself questions like these:

1. What would happen to the people we serve if our ministry didn’t exist?

2. What are problems the people we are serving experiencing right now?

3. Why is this problem so bad?

Clarifying the problem is probably the most important step to a powerful message for your non-profit or ministry. It’s important to be transparent about the reality of the problem so people will know the impact of what they are giving to. You want donors to solve a problem with you, not for you.

Don’t hold back when sharing the problem you are trying to fix. It is the most important piece of your ministry to share. If the problem you are trying to solve is not the worst villain your donor has ever heard of, then the solution (or hero) really isn't going to appear to be that great and your donors are not going to be motivated to fund it.


Check out our e-book, How to Get a Generous Response (almost) Every Time You Ask to find out more.