Since monthly support raising is one of the most common challenges addressed in our hundreds of hours coaching, we’ve devoted the last two weeks to it. We dug deep, polled our coaches, consulted our best resources, and gathered the best of the best tips. You can find the first two posts here.
Are you fully funded? Or only raising one-time financial support? These principles still apply to you. Fundraising is an amazing ministry in itself, and it’s never truly finished.
Don’t Assume Monthly Giving Is For Everyone
It’s a matter of strategery... yes, we used that word. You need the range of annual donors, relief, emergency donors, and sustaining, regular donors. If you lose that balance, your fundraising efforts could get off kilter. Why are some annual donors meant to stay in that realm? Well, what if the monthly commitment amount totals less than their capacity to invest in something larger -- that is tied to their passions? You might be able to get someone more invested in a specific need, rather than in ongoing support, it's not all about having a monthly donor.
A Partner’s Passions Even Matter for Monthly Gifts
Monthly giving might often be considered that sustaining, almost an administrative, investment. But it doesn’t have to be. When you know your financial partners’ individual interests in and passions for your ministry, you can tailor a monthly ask right to that passion. For example, your friend who is a nutritionist may be VERY interested in donating toward the agriculture or feeding program every month because they are passionate about healthy eating.
So, one monthly donor may be giving to one thing, and another monthly donor to a different area. And that’s OK! As long as you keep it straight on your side, this kind of monthly giving can truly build a strong tie.
Make The Impact Clear and Consistent
When you originally met with your funding partners, you probably discussed what work you would be accomplishing together. Don’t change the impact of the money, if you’re still involved in the same work. You can add new impact for the amount of money, but your financial partners want to clearly see the past and future impact of the work that’s being accomplished together.
Does your organization need help with collecting your strategic vision or creating your compelling story to achieve sustained funding? Tailored’s fundraising experts can talk you through that, with a clear emphasis on shared impact. Learn more about Kiley & Russell here.
Jodie Coher, Communication Specialist
With a passion for discipleship, it’s a true joy for my writing to be a small part of sending others to the mission field. I also enjoy interacting on social media and spending time with my small family in Missouri.