Ever thought about using text messages as your ongoing communication to donors, instead of or in addition to email?
Text messages have an open rate of 98% within 2 minutes of sending and almost 100% open rate in 24 hours of sending. That’s pretty incredible compared to the average open rate of email being 20%!
So, you might ask, “What would a text to my donors actually look like?”
We’re glad you asked. To prepare the perfect text message to your donor, you’ll want to follow these 3 simple steps.
1. Keep it Short and Sweet. Well, obviously, your text message should be short and sweet. It shouldn’t be more than one or two sentences, usually. You don’t want to take up their entire screen (or their entire day) having to read through your message.
2. Use Visuals. Feel free to send pictures, graphics, or links to impact stories from your organization or ministry. Anything to inspire and connect your donor to the cause is a great way to keep them engaged!
3. Give Opportunities to Get Involved. You should even occasionally ask people to donate for a specific and urgent opportunity or need. A text message is also a perfect way to send out a timely prayer request. A personal text message feels much more intimate and casual than an email and will likely result in a higher response rate—for both donations and prayer support.
If you are on-board with adding texting to your communication styles, you might try using www.slicktext.com. They are an SMS marketing service that helps you organize your organization’s communication through text. It is simple and easy to use, and they have a free plan that will let you test it out before buying. Try it today and see how it works for you!
To connect with a Tailored Fundraising Solutions team member today, clickhere.