Have you ever hoped for an easy way out? Yes, we all do. And in fundraising, sometimes that means hoping that a large foundation or church will jump in with some major finances and win the day for you.
The truth is, it's significantly easier to raise money from individuals that it is from foundations, businesses, or churches! The graph below from Giving USA is showing that individuals gave over $280 billion in 2016, or 72% of all giving was done by individuals.
If you're not investing heavily in developing individual partnerships with people, that must become your bread and butter. No excuses. Because the basics of fundraising is relationship, this is where your mental and emotional energy should be spent. The finances will come through the relationship, based on the impact you communicate.
There is no silver bullet in fundraising. If you haven’t established a consistent program of cultivating individual donors, foundations and businesses won’t save the day. Partners are the real gold nugget you’re looking for. Do the hard of work of bringing individuals on board and you’ll be rewarded with many years of impact.
Kiley Hawkins, Co-Founder
On the weekends, when I’m not cheering on the Liverpool Football Club, you’ll find me working outside on my farm. At Tailored, I get most excited about helping organizations achieve alignment around their mission. It's a privilege to be a part of other organizations by thinking strategically and creatively to connect funding and impact.