The future is about customization.
You need to realize the fact that every person you interact with has come to expect a baseline of customization in nearly every interaction they receive. You can and should customize your fundraising for them, without overwhelming yourself.
Every missionary, non-profit, and fundraiser should be thinking about year end giving right now. And since you're probably on top of it, here are some things you may have forgotten that will accelerate you toward a great fundraising push at the end of this year
Segmenting is truly an easy exercise, and something that really should be an essential part of your year end fundraising strategy.
When it comes to ensuring fundraising success, even the best letter in the world won’t raise money if you don’t have the recipients segmented properly. Spend 80 percent of your time on building your lists, and 20 percent on writing copy and designing your package.