Mass emails. Letters and postage. More Facebook updates than you’ve ever posted.... 

That’s the regular activity of updating your funding partners. But, every financial partner might not be ready to support you, based only on your daily activity of communication. So, be sure to take the time to make your outreach as personal for them as possible.

After all, the goal of financial partnership development should not be to raise money as quickly as possible. Instead, the goal is to build a strong partnership team on which to build a sustainable ministry. And that’s why the personal side matters.  

Here’s two things to keep in mind for the personal side of fundraising:

1- People Matter

You are building a team of partners who will financially, spiritually, and prayerfully come alongside you to help sustain your ministry. That’s a heavy load for them to carry.  And communicating with them personally along with the ministry work you already do might feel like a heavy load for you.  

But put your mind at ease. You can easily write an update, then copy and paste that same update into a unique email for each financial partner. Same goes for the letter, the words of a phone call, or a text; but the difference is, that you aren’t sending it to everyone in one mass message. You are taking the time to send it to each person. And they will reciprocate... and sometimes send you a note back!

2- Long-Term Matters

You have the opportunity now to build a team for years to come! Be sure to build the foundation of a relationship that you can come back to with more investment over the long term.

It’s simple to do. Find out about the person you’re meeting with: what is their family like?  How do they spend their days?  What’s on their hearts and minds on a regular basis?  How can you support them?  Then, ask them how often they would prefer to hear from you and respect that! 

This intentionality might take more time, but it’s worth it.  Like anything in our busy lives, slow down. Put people first. Invest in relationship. And you’ll be amazed at the result.

 

Jenny Karr, Director of Training & Coaching Services

My mission is to train, equip, and support people in ministry and as the Director of Training and Coaching Services, I get to do all of those things in one role! When I’m not coaching, training, or writing blogs, I’m enjoying time at home or in the city with my husband, daughter, and friends here in Nashville, TN.