Do you feel the pressure of the end of the year to try to raise more funds than any other time of the year? With the popularity of #GivingTuesday increasing, and getting those same letters in your mailbox every year, it feel like you’re missing out if you’re not fundraising right now.
But there’s a better way to phrase the end of the year appeal to your financial partners than the typical “finish strong” encouragement. Here’s a couple tips you can apply to your own creation of a year end strategy for giving.
1- Finish Your Year With The Positive
Shine a light on the impact you’ve already achieved and the impact that can be made with more financial partnership. So, lead with a story about a particular child’s need for food, and how you could help 20 more kids like her next year, if you receive $20,000 by the end of this year.
Be sure to steer away from statements like, you won’t be able to feed 20 kids this year if you don’t receive $20,000 more in donations. This is the time of the year to talk about all you can do to impact this world for the better, without getting sad about it. Giving at this time of year doesn’t have to be based on an emergency need, but it does have to based on a specific impact.
2- See How Far You Can Go
What if you put a goal out there to see how much you can achieve? The perspective is that you know you’re going to reach your goals, so let’s see much farther you can go past that goal. For example, when you’re out on a long run and you know you’re going to hit your 10 miles, but you keep running just to see how much farther you can push yourself, that’s the feeling you want to inspire in your team, to end the year well.
If you’re leading a team of people who are fundraising either individually, or for an organization, you need to be actively thinking how to encourage them. Without using the typical “finish strong,” or “it’s that time of year again,” because the fact that it’s December is not enough motivation for anyone to work hard or give generously.
3- Think Ahead For Next Year
As you’re thinking through the content and strategy of your year end campaigns for giving, don’t skip over the option to think ahead and offer your financial partners to join you next year. You can evaluate the impact you’ve made over the last year and ask them to give in order to help you continue those efforts over the next year. You can also ask them, “Why wait until the beginning of a new year to join us?” This gives your partnership a jump start into looking at the impact you’ll be making together.
The 4th quarter can be a generous fundraising time for missionaries and nonprofits. If you feel overwhelmed with trying to make the most of year end giving, let us help!
Jodie Coher, Communication Specialist
With a passion for discipleship, it’s a true joy for my writing to be a small part of sending others to the mission field. I also enjoy interacting on social media and spending time with my small family in Missouri.