There's a part of the fundraising process that's often taken for granted, networking. Webster defines networking as, "interacting with other people to exchange information and develop contacts; linking".
Do any of these questions feel familiar?
"I've run out of contacts what can I do?"
"I'm not a social person, and I'm an introvert, where can I find people to add to my team?"
"Can you tell me how to network?"
1 - Good networkers believe there are more than enough people who would want to be involved in the mission.
It's a mindset, and you can develop the right view of the fundraising process to develop a networker mindset. Then you can begin to make lists of all sorts of "people groups," meaning people that are part of the groups you link with naturally. These people groups could include activities such as churches, small group Bible studies, Sunday school classes, and community organizations that tie into the need your mission is addressing.
2 - Good networkers are looking for donors who will "link" others to your mission.
Don't be afraid to ask someone that cannot commit to financially partner with you to a different commitment. There are some who will be able to better serve your mission by connecting you with a new contact that will be incredibly passionate about your mission. Look for the advocates as you meet with people, they are also an essential part of your ministry team.
3 - Good networkers take the initiative to meet new people, and exchange information.
Sometimes just connecting with LinkedIn or Facebook friends and asking them for groups or friends who might want to hear about your mission can lead you to a whole new network of names. Social media can benefit your fundraising significantly when you use it well.
As Tailored coaches, we offer a Name Storm List that can lead you to new partners and helps you think outside the box to make a list of over 100 contacts.
Susie Berner, Fundraising Coach
You can usually find me at the beach, swimming in the pool, or planting a garden and keeping my fingers crossed that something will grow. Coaching missionaries to catch a vision for the potential and privilege of building a financial partnership team is amazing. I love it when a missionary gains the confidence and determination to build a team, and then sends me an email when they are fully funded!