Finding new donors should not be your first line of attack in your strategy against being underfunded. The main idea is to kill the mindset that you're underfunded because you don't know enough (or the right) people.
The amount of bequest giving is going up as more baby boomers retire, so if you're an organization, you really need to invest in learning how to ask and help people to give in estate gifts, the financial number is only going to increase beyond the $30 billion currently being given.
If you're not investing heavily in developing individual partnerships with people, that must become your bread and butter. The finances will come through the relationship, based on the impact you communicate.
Planning, then communicating that plan allows you to act from a place of purpose, rather than obligation or guilt. A clear plan gives you the power and privilege to create space to connect with people you need and want to connect with, and invite them to meet you during those times.
Have you ever been out at a store when you bumped into someone you met once at a bible study? You might exchange the usual pleasantries and go your own way. Have you ever considered God just gave you the opportunity to share what He's doing?
How do you share impact when you're not on the field yet? It's important to understand impact from your ministry even if you aren't directly involved. Your full focus should be on the solution, of which you are only a part.
Finding new donors should not be your first line of attack in your strategy against being underfunded. We need to kill the mindset that you're underfunded because you don't know enough (or the right) people.
Because following up is so essential, I regularly get asked, "how much follow up is too much?" While obtaining the funding is a priority on your end, but it may be only in the back of your financial partner's mind.