The most effective way to invite someone to partner with your vision is always going to be through a face to face conversation. Finding the right setting is absolutely crucial to making the other person feel most comfortable and to getting an honest response.
A year-end appeal involves leadership, segmenting, and is far from a passive “wait and see,” or a substitute for individual interaction. The year-end appeal provides a pathway for partnership and involvement as part of an overall strategy throughout the year.
Here are four keys to write an effective year end appeal letter.
Using Facebook for your missions updates is the most natural thing. After all, everyone is on Facebook and you definitely know how to use it - better than grandma. But there is a significant difference between interacting with friends on Facebook or Instagram, and using social media for updates to your financial partners.
Stuck in his fundraising efforts, one client was doing all the right things to reach his calling to go to Lebanon. He was going to business and church events in his area, sharing about his future ministry, having one on one meetings, but people were not committing to partner financially.
It can be incredibly frustrating to be so passionate about a ministry, cause, calling, or idea when you feel alone in the journey because of a lack of partnership or financial resource. This will make you feel as though you are screaming at the top of your lungs for resources... yet no one is responding.
People like to give and you should give them every opportunity to do so, and in a variety of manners. From working with many ministries, there are multiple ways people can become a part of your team, outside of financial giving.
Recently, I coached a couple who, in 5 years of ministry, had never been fully funded- not even close. In our first session, it became evident that their experience thus far left them feeling exhausted and like they were plugging holes that were constantly leaking.
Talking with a client about how to align their funding and clarify their impact in order to communicate it well to their current financial partners. This involves answering some foundational questions.
Working with a client to find solutions that fit their specific partnership demographic can be challenging. One client had sent their missions introduction letter and then were faithfully emailing the folks to set up a convenient meeting time. It wasn't working
After working with a client for a number of weeks, they finally broke down and asked if I could just do the footwork for them. "It's the calling, and the scheduling, and the setting up of meetings that takes so much time."
You need to realize the fact that every person you interact with has come to expect a baseline of customization in nearly every interaction they receive. You can and should customize your fundraising for them, without overwhelming yourself.
Every missionary, non-profit, and fundraiser should be thinking about year end giving right now. And since you're probably on top of it, here are some things you may have forgotten that will accelerate you toward a great fundraising push at the end of this year
Segmenting is truly an easy exercise, and something that really should be an essential part of your year end fundraising strategy.
When it comes to ensuring fundraising success, even the best letter in the world won’t raise money if you don’t have the recipients segmented properly. Spend 80 percent of your time on building your lists, and 20 percent on writing copy and designing your package.
Do you feel the pressure of the end of the year to try to raise more funds than any other time of the year?
But there’s a better way to phrase the end of the year appeal to your financial partners than the typical “it's December, so let's fundraise” encouragement. Here’s a couple tips you can apply to your own creation of a year end strategy for giving.
A year-end appeal is a letter you send to all your current financial partners, encouraging them to take advantage of additional giving at the end of the calendar year. These are your monthly, annual, and even one-time financial partners for this year.
Here are your 4 easy steps to get this accomplished today.
Connecting with and presenting to a missions committee can be an incredibly beneficial opportunity when you’re fundraising for missions. The hard part is that this opportunity typically comes with a lengthy process, and often requires multiple steps with multiple people. Here’s how to navigate that well.
How do you follow up on a promise a friend made to share your ministry with someone else without prying into personal business or coming off as pushy? When you’re sending the follow-up email, remember the basics of following up. Keep it short, keep it focused, and make sure you're asking an actual question!
Have you tried fundraising the traditional way and it just doesn’t seem to work? There could be many reasons for this. A different cultural expectation, an upbringing that didn’t provide typical networks of people or resources, and so many other factors. What are you supposed to do when funding just won’t come and you feel you’ve tried it all?
Funding flows most freely when it’s the only thing holding you back from impact.
You’ve developed a killer strategy to meet a real need in the world and impact many lives. But sometimes it’s hard to get donors to invest in your solution. You need to come up with a real strategy to take what you see as a true need, and make plans to address that need while integrating your financial partners into the plan.
This is so important because directly connecting the person giving to the impact couples funding and success without any hindrances. But defining impact clearly for your donors and potential donors can be a big challenge.
Have you ever worried if your partners are tired of giving to you? In fact, you are afraid that if your partners knew the truth, they would stop giving all together and every month you expect to see more and more partners drop off. You begin to feel that your partners might even have “giving fatigue”.
There are people in this world who love fundraising! They enjoy the calling, meeting, and pitching projects to people in order to ask them to give more and more every year.
Fundraising is wonderful! But is it? Seriously?
When you are part of a financial partnership with a donor, you should be finding ways to fulfill a need in your donor’s lives. While on the same account, they are fulfilling a need in you or your organization’s mission by their giving and consequently also by their direct involvement with the mission.
You have a growing problem if you’ve been living on funding from financial partners for the long term. The problem is, how do you keep the funds coming? And how do you communicate with the over 800 people you’ve collected onto your newsletter list in your 20+ years in ministry? Is it possible to raise funds amongst those people while remaining in the middle of your ministry?
When you ask someone to partner with you financially, you’re always hoping for a “yes”. But how should you respond when you receive any other answer? Here are the 5 most common responses to any ask for funding, and tips on how to turn them into a possible “yes”.
How important is it to communicate regularly with your financial partners? It can all be traced back to your mindset: are you raising support, or building a financial partnership team? Is it just semantics? Probably.
But there’s also a deeper paradigm you hold that needs to be addressed, because you’re missing a big blessing, and you’re executing a model that is limiting how much funding you can raise. So, how do you put this new paradigm into practice? How do you begin treating your donors as an integral part of your ministry? It’s simple. Use this communication cycle.