You need to realize the fact that every person you interact with has come to expect a baseline of customization in nearly every interaction they receive. You can and should customize your fundraising for them, without overwhelming yourself.
Every missionary, non-profit, and fundraiser should be thinking about year end giving right now. And since you're probably on top of it, here are some things you may have forgotten that will accelerate you toward a great fundraising push at the end of this year
Segmenting is truly an easy exercise, and something that really should be an essential part of your year end fundraising strategy.
When it comes to ensuring fundraising success, even the best letter in the world won’t raise money if you don’t have the recipients segmented properly. Spend 80 percent of your time on building your lists, and 20 percent on writing copy and designing your package.
Do you feel the pressure of the end of the year to try to raise more funds than any other time of the year?
But there’s a better way to phrase the end of the year appeal to your financial partners than the typical “it's December, so let's fundraise” encouragement. Here’s a couple tips you can apply to your own creation of a year end strategy for giving.
A year-end appeal is a letter you send to all your current financial partners, encouraging them to take advantage of additional giving at the end of the calendar year. These are your monthly, annual, and even one-time financial partners for this year.
Here are your 4 easy steps to get this accomplished today.
Connecting with and presenting to a missions committee can be an incredibly beneficial opportunity when you’re fundraising for missions. The hard part is that this opportunity typically comes with a lengthy process, and often requires multiple steps with multiple people. Here’s how to navigate that well.
How do you follow up on a promise a friend made to share your ministry with someone else without prying into personal business or coming off as pushy? When you’re sending the follow-up email, remember the basics of following up. Keep it short, keep it focused, and make sure you're asking an actual question!
Have you tried fundraising the traditional way and it just doesn’t seem to work? There could be many reasons for this. A different cultural expectation, an upbringing that didn’t provide typical networks of people or resources, and so many other factors. What are you supposed to do when funding just won’t come and you feel you’ve tried it all?
Funding flows most freely when it’s the only thing holding you back from impact.
You’ve developed a killer strategy to meet a real need in the world and impact many lives. But sometimes it’s hard to get donors to invest in your solution. You need to come up with a real strategy to take what you see as a true need, and make plans to address that need while integrating your financial partners into the plan.
This is so important because directly connecting the person giving to the impact couples funding and success without any hindrances. But defining impact clearly for your donors and potential donors can be a big challenge.
Have you ever worried if your partners are tired of giving to you? In fact, you are afraid that if your partners knew the truth, they would stop giving all together and every month you expect to see more and more partners drop off. You begin to feel that your partners might even have “giving fatigue”.
There are people in this world who love fundraising! They enjoy the calling, meeting, and pitching projects to people in order to ask them to give more and more every year.
Fundraising is wonderful! But is it? Seriously?
When you are part of a financial partnership with a donor, you should be finding ways to fulfill a need in your donor’s lives. While on the same account, they are fulfilling a need in you or your organization’s mission by their giving and consequently also by their direct involvement with the mission.
You have a growing problem if you’ve been living on funding from financial partners for the long term. The problem is, how do you keep the funds coming? And how do you communicate with the over 800 people you’ve collected onto your newsletter list in your 20+ years in ministry? Is it possible to raise funds amongst those people while remaining in the middle of your ministry?
When you ask someone to partner with you financially, you’re always hoping for a “yes”. But how should you respond when you receive any other answer? Here are the 5 most common responses to any ask for funding, and tips on how to turn them into a possible “yes”.
How important is it to communicate regularly with your financial partners? It can all be traced back to your mindset: are you raising support, or building a financial partnership team? Is it just semantics? Probably.
But there’s also a deeper paradigm you hold that needs to be addressed, because you’re missing a big blessing, and you’re executing a model that is limiting how much funding you can raise. So, how do you put this new paradigm into practice? How do you begin treating your donors as an integral part of your ministry? It’s simple. Use this communication cycle.
If you’re like me, you want everything you write to be opened and read with great interest, the audience hanging on every word. However, in reality, your ministry emails go out and get skimmed over on a GREAT day! So, how do you take your emails from a dismal quick skim (when it gets opened) to a clearly interested audience?!
When you’re in the midst of life and ministry, it’s all too easy to let your financial partnerships fall to the background and forget they are a part of the ministry too. We’ve all done it, and we’ve all learned that it’s so much harder to pick back up with fundraising after you’ve let it slip for days, weeks, or even months at a time.
There are a few things you can do to overcome that barrier of getting back into fundraising, despite the busyness that surrounds your life on the field.
You were not meant to be alone on this often-daunting road of fundraising. The loneliness of your fundraising journey is real, but it’s not required. You may feel on your own because no one else in your life is preparing to leave the country. You may feel like people don’t “get it.” I don’t enjoy it when someone I’m coaching feels this way. That’s why I’d like to give you some tips.
Peter’s mission is to share the gospel with international college students. During holidays, students need housing, so he finds families in the community who will host the students to help meet their practical needs like food and housing, and provide a loving family atmosphere. The families were happy to begin partnering to provide housing, but the challenge came when Peter wasn’t sure how to share his financial needs and the needs of running the ministry with those families.
I get it. I’ve been there and I understand exactly what you’re talking about. The fear of rejection is incredibly high when you're depending upon others' finances for your own wellbeing, and for your mission. So, how do you fundraise with these fears swirling around you? Here are 3 simple tips to keep moving forward with your fundraising even when you’re worried what others will think.
Are you having the same conversation over and over with the same donor? You talk to a donor when they give you money. After which you send a thank you letter in an untimely fashion. Then rinse and repeat for monthly funds until they stop returning your calls and texts? There's a better way.
A veteran missionary couple, Mark & Anita (not their real names) are fundraising cross culturally. Anita wanted to be very careful in explaining their ministry to her husband’s Canadian friends, believing that the typical straight-forward approach could be offensive to the laid back culture. Anita felt self-conscious talking with her accent, and Mark felt overwhelmed by trying to keep the goals of their ministry simple. He was unsure how to clearly explain the needs of their ministry and their goals to reach single mothers in Costa Rica.