This post is part of series to equip you to walk into a potential financial partnership meeting with confidence. If you would like to read the previous posts, you can find them here.
What do missionaries consider to be the most difficult part of fundraising? Asking for money! Believe it or not, it does not have to be that way. There are a few simple steps you can follow to help ease the awkwardness of inviting someone to join you in ministry through financial partnership.
1. Think About Your Wording.
Do you want someone to support you? Or do you want someone to partner with you?
If you need someone’s support, you are implying that you only need assistance. But when you ask for someone’s partnership, you are inviting them into a dynamic relationship where two or more are working together toward a common goal, purpose or outcome. We recommend using the words partner or partnership. This is because even though you may be the one treading on foreign soil, your partners are the legs that take you there, keep you moving in the right direction, and connect you to the Body!
2. Emphasize your core messages.
Clearly communicating is a key part of asking someone to partner with you by giving financially. So, repeat your vision and core messages. Focus on the need for ministry in the specific area you are targeting, the solution you have in mind, and the vision that you hope will accomplish those results. This is an excellent place to tie in elements of your own story. All of his should lead up to the conclusion, where you tell your listener how they can be involved. Repeat yourself and the essentials of your ministry and your core messages, so that anyone can understand your ministry and your passion.
3. Be clear and be specific.
What exactly are you asking? If you’ve done the prep work leading up to the invitation for financial partnership, your listener likely knows you are going to invite them to be involved in your ministry. It is your responsibility to explain how their role and involved partnership will impact others. Being specific about how they can be involved (e.g. giving, praying, mentoring, etc.) is important when equipping your potential financial partner to answer your opportunity with a specific commitment.
4. End with the impact.
This is important. The impact is what you plan to accomplish together as partners. Sharing the impact of your ministry over again allows you to remember why you’re asking, and it allows your potential financial partner to be reminded why you’re asking.
5. Here’s what this could look like.
To continue to provide the Carapana tribe in Brazil, and remote people groups like them, with a Bible translated into their heart language, I am looking for a team of people who are willing to join me through prayer and financial partnership. Would you be willing to partner with me by giving $100 per month, so that together, we can see the Bible translated into all the languages of the world?
Now, all you have to do is wait for an answer. Don’t get uncomfortable in the silence and don’t jump in, trying to answer for them. Give your potential partner a moment to think; you’re asking for a partnership, and that’s worth thinking through before answering. The waiting will allow your listener an opportunity to respond honestly and, often, generously.
Lydia Gard, Fundraising Coach
As an experienced fundraising coach, I’m blessed to encourage and equip others to answer the call God has placed on their lives. When I’m not coaching or blogging, I’m spending time with my active family and enjoying our friends in northern Indiana.