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Asking for Money

Donors not responding? Try this.

Donors not responding? Try this.

When flying internationally, we will often experience something called jet lag. Extreme tiredness or exhaustion is common when crossing back and forth between multiple time zones. You end up feeling disoriented, out of sorts, and time can seem to pass by very slowly.

The same thing can happen in fundraising. We call this: donor lag.

Quite often, when fundraising, you'll meet with people who seem interested in giving to your ministry or cause—but they take forever before getting back with you about their financial decision.

So, you’re stuck, waiting, unsure of how to approach them.

Until now.

We’ve come up with 2 simple steps any fundraiser can use to prevent donor lag from happening to you (or your donors) ever again.

First, make the invitation to partner very clear. When meeting with a friend, family member, or acquaintance, always be clear in your invitation to partner with you. A clear invitation always includes the following:

  • Tie the invitation to partner to the impact your ministry is making.

  • Tell them how their giving is going to make a difference!

  • Ask for a specific amount. Asking for a specific amount from your potential donor might seem pushy, but we have found that over 90% of people prefer to be asked for a specified number. And, in almost all cases, asking for a specific amount is going to generate the most authentic response from your donor. By directly asking, "Would you be willing to partner at this level?" you are clearly stating a financial need that they can respond to with a yes or no answer.

Second, be sure to say thank you and immediately plan the follow-up.

After you make your invitation to partner, they may respond, "Yes, we will join your team, but we need time to think about the amount.”

Thank them for their decision, and then say this: "Would it be alright with you if I text you tomorrow or the next day to see what you've decided? This would help me with my planning purposes, and let my organization know about your decision to partner with us."

This simple response will save you hours of multiple phone calls trying to follow-up with numerous partners, and just like a first-class ticket—you and your donors will be enjoying your new partnership—donor lag free.

Still unsure of how to get your donors to respond? Work with one of our professional fundraising coaches today.

Some Encouragement for Tired Fundraisers

Some Encouragement for Tired Fundraisers

Do you struggle with the idea of asking boldly for funding?

If you’re human, you probably do.

When our clients struggle with the idea of asking boldly for funds for their ministry, we usually take them to the first 3 chapters in the book of Nehemiah for some encouragement. As we look at the passage together, we ask them these 4 questions:

1. What kind of burden and vision did Nehemiah have?

2. How did Nehemiah approach a major donor (the pagan King Artaxerxes) to share his burden for the Jewish survivors and a special project of re-building the wall? How did he demonstrate boldness?

3. What kind of major donor was King Artaxerxes? (New donor, lapsed donor, or major donor?)

4. When you look at the list of names of the workers that rebuilt the wall in Nehemiah chapter three, what does that tell you about how God uses both major donors and a large list of everyday workers to see a vision come to reality?

After answering these questions for themselves, one of our missionaries wrote this about Nehemiah:

“As I read through Nehemiah 1-3, the main thing that struck me was how often the favor and graciousness of God was mentioned; both in how God acted and how Nehemiah recognized it. Nehemiah 1:8 was the strongest example of this to me:

‘And because the gracious hand of my God was upon men, the king granted my requests.’

This is such a confidence-building reminder to me as we fundraise. Nehemiah had felt the burden, made a passionate case for his burden, did his research and formulated plans—but in the end, it was God's favor on him that guaranteed his success.

This encourages me because I know, with all my heart, that God has called us to serve with our ministry. He has made this evident to my wife and me numerous times and has strengthened our faith as a result. So, as we face the mountain of fundraising, it is challenging, and we have to prepare with all our effort and ability—but in the end, it is God who moves us to will and to act, and who will cause others to partner with us as He deems fit. It gives me courage, confidence, and peace knowing that God will help us.”

- Cody S. (Missionary and Tailored Coaching Client)

Tailored Fundraising Solutions was founded because of this very issue: a desire to make raising funds sustainable (and even enjoyable). Our advisors and coaches have helped thousands of individuals, organizations, and causes raise the money and awareness they need to not only keep their ministries alive—but to keep them thriving. By simply applying our fundraising elements and coaching techniques, our partners continue to multiply their financial resources and physical partnerships year after year. 

If you struggle with asking for funding, check out our e-book, “How to Get a Generous Response (almost) Every Time You Ask” or meet with one of our Tailored Fundraising Coaches today! We believe God has already prepared the hearts of those who will partner with you—you just need to ask boldly!