Viewing entries tagged
Communication

How to Reach Out to New Donors (the right way)

How to Reach Out to New Donors (the right way)

Today, we’re going to give you 5 easy steps to getting the response you want when reaching out to new partners (and following up with already-committed ones as well).

1. Send a Physical Letter: Why? Because in today’s world—it simply stands out! It also shows that you are willing to invest your time and resources into connecting with your donors, which is pretty important when you're asking for their time and resources. (And, everyone likes to get mail.)

2. Follow-Up with a Phone Call: Yes, an actual phone call. Again, because it stands out. Now, you should also know that most people won't answer. But that doesn't negate the value of you making the call in the first place. If you have phone anxiety, check out one of our favorite calling apps: slydial.com. (You can thank us later.)

3. Follow-Up with Another Form of Communication: After the call, move on to another form of communication: email, text, FB message, etc. Cycle through these forms of communication every three days for two weeks to keep in touch (and to keep at the front of the donor’s mind).

4. What to Do if There is No Response: If your potential donor is completely unresponsive, send a final email saying you wanted to reach out "one last time.” Saying “one last time” is key to seeing if they are truly interested in getting together to hear more about partnership (or if they are avoiding you altogether).

5. Constant Communication. Make sure each time you follow up (except for the "one last time" scenario) you let your potential donor know that you are going to follow up again. A simple, "I'll give you a call in a few days," or "If I don't hear back from you in the next few days, I'll reach out again,” will do. This lets them know reaching out to them is a priority to you (which often encourages them to make it a priority to get back with you).

Communicating with our current and future donors can be tricky. To learn more about the keys to communication, check out our e-book, How to Get a Generous Response (Almost) Every Time You Ask.

Tech Tools for Fundraising

Tech Tools for Fundraising

In our fast-paced society, technology is ever-growing and ever-changing. Rather than resisting the change, we have some technology-based tools that can help with your fundraising efforts—resulting in saving you time and making you money!

Support systems are designed to help you stay on track and fundraising can become overwhelming if you don’t have the right tools.

These top 4 technology tools are not only helpful systems and apps, but they make life easier as a fundraiser! (You can thank us later.)

1.Utilize Video Technology: Did you know that building your partnership team via video chat can be just as effective as meeting with someone in person? Distance can no longer be an excuse for not meeting with someone "face to face.” You can schedule a meeting with anyone, from anywhere in the world (some of those meetings will just happen to be virtual). So, the next time you think you can't meet with someone because they're far away—take advantage of technology and schedule that meeting on Zoom, Skype, FaceTime, or Google Hangouts. And, this is not only a useful way to make up for distance, it can make up for time or last-minute changes. We recently had a potential partner ask to cancel a meeting because she had to stay home with her sick child, but instead of canceling, we asked if it would be convenient to meet over video chat after the child went to bed. She thought it was a great idea and it allowed us to connect and not miss out on that precious meeting time!

2.Simple Sam: Simple Sam makes fundraising easy. If you don’t know where to begin in making a funding plan, this is a great place to start. Simple Sam actually creates a funding plan for you, keeps track of your progress and creates a database of your partners and contacts. It’s like having an experienced fundraising professional always at your disposal—and the best part is, it keeps working for you way past being fully-funded. http://simplesam.com/

3.If No Reply: You would be surprised how much time you waste going back through to check whether or not your donors responded to your last email. If No Reply is a system created to take “follow up” off your to-do list. It allows you to set up a sequence of emails, and if the recipient doesn't reply to the first one, If No Reply will automatically send them a second. If they don’t reply to that one, it will send a third. This is a great time-saver because you can use this resource to send emails to all of your donors at once with different templates for different donors and recipients (personalized templates for requesting a meeting or asking for volunteers). If No Reply is also a Gmail plugin, so it sends directly from your Gmail account to the recipient’s inbox—not a promotions tab or spam folder! I have a 90% open rate on my emails when I use this system. It’s a great tool for communicating efficiently, in an authentic way, with a lot of people. https://www.ifnoreply.com/

4.Slydial: Do you tend to procrastinate every time you have to make phone calls to your donors? Are you looking for a more efficient way to thank donors in a personal way? Slydial is an app that connects your call directly to your donor’s voicemail allowing you to leave a message in their mailbox. The phone won’t even ring on their end, giving you the opportunity to leave a message for them with the information you were calling about. If you need to thank a lot of people and don’t necessarily have time for a conversation—SlyDial is a great system to use to save time and still leave a personal message for your donor. https://www.slydial.com/

Remember, fundraising should be fun. There’s no reason to make it harder on yourself than it needs to be. If you enjoyed these tips, check out more at www.tailoredfundraising.com.

What to Put in Your Newsletter BEFORE Getting to the Field

What to Put in Your Newsletter BEFORE Getting to the Field

Are you tired of reading missionary pre-field newsletters that only have fundraising updates and a long list of places they will be visiting or speaking at next month?

Then stop writing them.

Are you stuck in pre-field limbo, waiting to raise your remaining funds before you can head off to where you’ll be serving?

Then leave pre-field limbo and get yourself out there.

Did you know that you can start ministering right where you are, today (even if you are not fully funded)?

Did you know that you can write exciting newsletters about your ministry before you even get there?

Start by connecting people to your ministry today. If you do it in the right way, they will stay connected to your ministry even after you are fully funded—and continue to give for years to come.

Here are two easy ways to do it…

1. Connect Yourself to Your Area of Impact. If you are waiting in pre-field limbo, then it is likely you already have a team in place or know of people who are doing similar work in a nearby area. Get updates and stories from those people. Begin praying for them.

2. Connect Others to Your Area of Impact. Share stories of impact from the the field you are going to. That’s right! Share other people’s stories. They can be stories of need or stories of impact. Look for articles or statistics that are relevant to your specific area of impact and the kind of work you’ll be a part of. Share them on your social media outlets or add them to your own newsletter as a way to keep people engaged in your impact!

Connecting yourself to your area of impact and keeping your partnering donors connected to the impact should start far before your ministry does. Your impact is the heartbeat of your ministry and the foundation for all that you do. Keep your impact at the center of your ministry by thinking outside the box—and you will be amazed at the generous response you receive!

Many organizations and ministries don’t even know what kind of impact they are making. If you need help discovering your impact (or how to share it)connect with a member of our Tailored Fundraising Coaching Team today!