Viewing entries tagged
fundraising

Speaking in Front of Groups? Here’s how to get more newsletter sign-ups.

Speaking in Front of Groups? Here’s how to get more newsletter sign-ups.

Speaking in front of groups is a great way to gather new contacts, if you do it the right way.

And what is the best way to gather that contact information?

Not through a clipboard sign-up list.

Generating a clipboard sign-up list for our newsletters and monthly emails is surprisingly still very common. Unfortunately, it’s not as effective as it used to be.

Nowadays, people are busy. And let's face it… kinda lazy. We are all accustomed to things being easy, convenient, and at our fingertips.

Signing-up for a newsletter list or joining a partnership team should be no different if we are expecting a generous response.

We want to lower obstacles when getting people involved in our ministry. So, the next time you are speaking in front of a group––don’t go without this one thing:

A simple tool calleda response card.

A response card can be printed or digital and has a place for someone to write their name, home address, email, and phone number with a list of interest checkbox options like the following:

1. I'm interested in joining your financial partnership team.

2. I'm interested in joining your prayer team.

3. I'm interested in being on your newsletter list.

4. I'm not interested at this time.

Now, the last checkbox option might seem odd, but it's key! Allowing individuals to honestly answer about their level of interest ensures that every person in the group will submit a card (and it lets you know exactly what they are interested in!).

Response cards work in every setting—even in a large group, because you can place the cards casually on each chair.

But no matter the setting, take the time to walk everyone through filling out the card. Make it as easy as possible for them to turn the cards in from where they are sitting by placing them in the offering plate, passing it to the end of the aisle, or having someone walk around to collect them.

The moment you add even the tiniest obstacle to returning the card like, “Place it in the basket on the way out,” or “Fill this out when you get home,” you will lose a significant percentage of potential donors.

Keep the ball in your court at all times because fundraising is your job, not theirs!

For other ideas to grow your newsletter list, connect with a Tailored team member today!

How to Communicate with Churches

How to Communicate with Churches

Do you ever wonder how to relate to your church partners? How often you should communicate with them? Or how much communication is too much?

The answer to all of these questions depends on what kind of partnerships you desire to have (and the work you’re willing to put into them).

Donor partnerships are the most important relationships we have as fundraisers—and church partnerships are no different. And if we want to keep our relationships healthy, then the age-old phrase still stands: Communication is key.

Whether it’s your spouse, your grandmother, your employer, or your partnering donor—frequent communication brings clarity and a sense of camaraderie.

Take a good look at the list of churches that support your ministry (or the list of churches you WANT to support your ministry) and ask yourself, “What kind of relationship do I want to have with this church?”

If your answer is a deep, meaningful connection leading to more funding—then follow the steps below:

1. Get Personal. In church partnerships, it’s important to see the organization as you would any other donor (You need to consider businesses, churches, and foundations as people too). Find a member of the staff that you can communicate directly with. Get to know this person—and let them get to know you. Checking in with a monthly phone call, newsletter, or sending this person a meaningful gift will ensure a deeper connection and clearly define the investment you are making in them. Building a personal connection with your donor is a very important part of communicating your desire for an on-going relationship.

2. Communicate to Connect. Your communication should come often and always in a way that connects the donor to the ministry. Make them feel like they are part of the team by telling them how they are making a difference in the lives of those in your ministry in a way that they can share with their church congregation and staff.

3. Invest for Investment. The investment you place into your relationships is the investment you will receive back. If your relationship is based solely on the monthly or yearly check you receive from them, the relationship will not last for very long. Building strong relationships is the key to building your donor base, and it is still key when working with organizations and foundations in general.

Remember, communication is always key in any relationship you have—even between missionaries and the church. If you want healthy, long-lasting partnerships, keep communication with your donors at the center of your to-do list.

If you have not yet made the connection with the church you want to partner with, consider 

downloading our e-book,How to Get a Generous Response (almost) Every Time You Ask. In the second chapter, we discuss how to qualify the churches and potential donors that will most-likely give to your ministry (and how to keep them giving long-term).

If You Think Fundraising is Hard, This Blog is for You

If You Think Fundraising is Hard, This Blog is for You

Asking people for money is hard.

After working in the fundraising business for over a decade, training and coaching in over 50 different countries with diverse cultures, customs, and people groups—I can tell you, with complete certainty, that there is not a single place in the world where talking about other people’s money is easy.

The majority of people don’t like the financial part of fundraising. Why? Because asking other people for money can be awkward.

But the good part is that it doesn’t have to be.

Our coaches and staff have been working with clients for decades, increasing funding and teaching ministries and organizations to ask in a way that benefits both the ministry AND the donor.

But you don’t have to take our word for it. We’ll allow our friend Kara to convince you through her own story of working with one of our coaches….

"As I sit here in south-western Germany with tree covered mountains out my window and 19 high school voices echoing through my house, I almost can’t even remember a life before this. (And to think that just a year ago I was nearing the end of my fundraising journey to get me here.)

I knew I was expected to raise funds to carry me through this position. But when my sending organization told me that I should consider getting a coach, I was pretty annoyed, if I’m honest.

Do they really think I’m that helpless?

Joke was on me… I was.

I had no idea what I was doing. When they connected me with my coach, Drew, he started guiding me through the basics of fundraising and got me out of the gate, down the runway, and up in the air, so to speak. Once I had my footing, Drew became a source of accountability to me, but he also became more than that.

Fundraising was HARD.

Many days I got frustrated or ended up in tears because of a bad meeting or my own insecurities. But Drew was an incredibly safe person that I could text at any time of day or night, knowing he would pray for me and give me a word of encouragement to keep me going.

Several times I met with him over Skype at the Starbucks around the corner from my house and I came to the meeting feeling like a deflated balloon. By the end of our coaching sessions, I almost always felt encouraged, and I always knew that he was standing in solidarity with me.

One major turning point for me happened somewhere in the beginning/middle of my fundraising journey: I remember clearly having a piece of paper with about 10 names and phone numbers written on it of people that I needed to call ASAP. I had an hour to work, so I sat down with my phone in my hand to knock a few people off my list.

And that’s about as far as I got.

I didn’t call a single person that hour. And then the next day, as I sat waiting to meet with Drew, my heart was in my throat and my stomach was in knots. I was so ashamed and I felt like a failure.

But Drew didn’t shame me. In fact, he listened as I told him what had happened—and he challenged me with a question: What was I believing that so paralyzed me that I couldn’t make a single phone call? He asked me about the lies in my head and gave me a week to really sit down and be honest with myself about what was going on. What I came back with was monumental. There were so many lies that I was running into that I didn’t need to be believing at all. Drew helped me walk through the darkness swirling in my mind and helped me find things I could say to myself instead—creating positive thought patterns that would spur me forward instead of causing me to pull back.

It was still hard every day, but Drew had helped me see the truth that was right in front of me and he continued to point me back to that truth over and over again until I was fully funded and on a plane to Germany.

Drew laughed with me, let me cry, stood up for me when I didn’t know how to stand up for myself, and celebrated with me in every victory (no matter how big or how small). I would not have been as sane of a person in my fundraising process if it weren’t for him. I am incredibly thankful for Drew and our coaching relationship!

(Story from Kara, a beloved Tailored Fundraising Solutions Client)

If you think fundraising is hard, it doesn’t have to be. Click here to work with one of our trained Tailored Fundraising coaches today (so you can write us a thank-you story like Kara’s someday).