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The 4 Core Elements of a Killer Fundraising Letter

The 4 Core Elements of a Killer Fundraising Letter

Have you ever sent out a fundraising letter that was only focused on the money? Did you write it like that purposely, or unintentionally? If you wrote it purposely focused on the money, did you read it back to yourself and think, “Man, people are going to be so excited to give to me when I talk about how much money I need before our deadline.” Well, nope.