Viewing entries tagged
year end campaign

 3 Keys for an Effective Year End Letter

3 Keys for an Effective Year End Letter

A year-end appeal involves leadership, segmenting, and is far from a passive “wait and see,” or a substitute for individual interaction. The year-end appeal provides a pathway for partnership and involvement as part of an overall strategy throughout the year. 

Here are three keys to write an effective year end appeal letter.

5 Actions to Snowball Year End Giving

5 Actions to Snowball Year End Giving

Every missionary, non-profit, and fundraiser should be thinking about year end giving right now. And since you're probably on top of it, here are some things you may have forgotten that will accelerate you toward a great fundraising push at the end of this year

Overly Practical Advice About Segmenting Your Financial Partner List

Overly Practical Advice About Segmenting Your Financial Partner List

Segmenting is truly an easy exercise, and something that really should be an essential part of your year end fundraising strategy.

When it comes to ensuring fundraising success, even the best letter in the world won’t raise money if you don’t have the recipients segmented properly. Spend 80 percent of your time on building your lists, and 20 percent on writing copy and designing your package.